This year, Burberry announced that it will allow customers to create their own trench coats and tap into their own self expression on Burberry's sister site located at http://tiny.cc/BurberryBespoke.

The coats, that can range from $1,800-8,800, are just an example of how brands are putting the customer in charge and giving them the power to create a more personal look.

Some ways this can be done by you and your firm are through rewards programs, surveys and online customization.

Start with the three above mentioned tips and stay tuned to www.theuptowndiva.com for more tips on how to enhance your brand.

Smooches & Stay Fabulous!

- Cristal Carrington