How many people do you know?

I'm sure those of you reading this post can say you've probably met 1000's of people in your lifetime and you will probably double or triple that number before you die.

In the business of personal or corporate branding, meeting people is essential to the viability of your brand. Simply put: Brands that demand to be known and successful, must know people and the companies they represent.

Networking helps to create/identify win-win situations and you've got the expertise and skills to be a source to others and vice versa. Maybe you've got a worthwhile foundation and you need advocates for your cause; by networking within non-profit circles, you may find journalists or government officials that can help with your mission. In return the journalist will have something to write about and the politician will have a potential new campaign platform for their next election.

Lots of people believe that you can gain employment opportunities by simply sending out a resume or advertising your skills. This is some what true, but the most likely way to land great opportunities is to know people who know people.

Having supportive loved ones is critical to the success of your growing brand, so let family and friends in on your plans for networking and practice your 30 second elevator speech on them. I'm sure they will be delighted to be apart of your growth and will be proud of your success.

You certainly don't have to network every day, but it is important to schedule a few important events every year such as charity luncheons, golf tournaments, or business oriented happy hours. In these places you will find people from all walks of life and professions that have the potential to be effective supporters for your future professional ventures and events.

Some of my networking tips are:
1. Be yourself
2. Be relaxed
3. Gather cards but remember to follow up
4. Remember to listen to the other person, don't just pitch yourself
5. Have fun

For more brand chatter or for a consultation, find me on Twitter.com @theuptowndiva or @thesocialiteprj. You may also find me on Facebook.com at Cristal Carrington