In the world of branding, being perfect will never happen, but having passion about who you are and what you do is what you can absolutely accomplish. There will be many people who will try to ridicule, judge, or make fun of you or your career, but it is important to keep moving towards your goals.

There will be double standards, social barriers and even peers who will not get you, but I urge you to remain encouraged. When you are building your personal or corporate brand you will experience lots of opposition, but remaining passionate about who you are and what you represent are vital to your brands success.

So let’s take you and your brand. What stands out about you? Is it that you have a passion for music, technology, fashion, or wine, like wine Guru and Jets fan, Gary Vaynerchuk? He’s known in the food/beverage industry for his passionate expressions and analysis of wine in a way that makes you excited about the topic in a new way. Gary, although not a very tall man, has a personality that is larger than life.
He doesn’t let what his peers would consider an imperfection affect his impact or his attitude. He’s a business man who’s knowledgeable and passionate about wine and brands and it shows.

I introduced myself to Gary in 2009, as a fellow journalist and he reached out openly. Always on the net, Gary has proven how to make the written and video world coincide to make your brand stand out. Here is an article and video I produced over 3 years ago for Gary V. from my column at Examiner.com. Click Here:

In addition here is Gary Vaynerchuk speaking at the Web 2.0 Expo in NY, speaking about personal brands. http://youtu.bessss/EhqZ0RU95d4 . You will begin to see what type of passion one must have to get results in this industry. It’s not personal – it’s business. Get passionate about it and thrive.

My next post will discuss the power of Google keywords…get your pens and paper ready.
Smooches and Stay Fabulous!

Cristal Carrington