According to Al Ries, Author of the famed book, The 22 Laws of Branding, Ries suggests with the third law that a brand must consistently seek publicity to remain healthy.

Leadership is the most important motivating factor in consumer behavior. Leadership makes the difference between you and other brands. Being a leader means you will attract all types of attention, good, bad and even uneccessary snide remarks. However, I recommend that you take imitation of your brand or snide remarks as the highest form of flattery; it just means that you are that good and highly sought after.

Building publicity means building your subject matter expertise to the point where people recommend you for it. It doesn’t happen overnight, but with consistent hard work and dedication to your dreams, you will be well on your way to the success you desire.

There are many small ways to gain publicity, because quite frankly you may never get on the front cover of Vogue, but with consistent articles written about you over time, you will gain a reputable name with your target market.

Consistency is just as good, if not better than landing the front cover. How many times have you seen professionals of any industry on the front cover and never heard of the next? Many. This is why having a consistent approach is more important that being on the front cover. This doesn’t mean you shouldn’t shoot for the cover, it just means you need to be in as many issues as possible over time.

A few ways to gain publicity right now:
Hire a professional PR/Branding Consultant to enhance your branding campaign.
Hiring a professional to oversee your campaign is an effective way to get your name in the media. Companies such as Aqua Promos have landed brands and social causes that had no name on large news networks such as ABC and your brand should have a piece of the spotlight. Hiring a professional doesn’t have to break the bank, but it can yield dividends as you become noticed.

Write a blog about your subject matter.
Blogging is an easy and economical way to push your product and services to your target audience and another way to enhance your rankings on Google and Bing. Use a blog service such as Blogger or Wordpress and try to post fresh articles at least 3 times per week.

Chat with other bloggers and pitch stories to them surrounding you and your expertise.
Chatting with other professionals and influential bloggers is a great way to tap into the framework of technology and build alliances along the way. Make it your business to seek out professionals that write about your field and alert them to trends in your industry. This is a great way to become a leader in your profession. Those that spot the trends ahead of time are those that are valuable to the marketplace.

These are just a few ways that you can enhance your brand power right now and remain a healthy brand.

For more information on Aqua Promos and what how we can enhance your branding campaign effortlessly, find me, Cristal Carrington at aquapromos@gmail.com. Shoot me a line about your company and let’s find cost-effective solutions for your Branding/PR needs.

Find me on Twitter @thesocialiteprj and on Facebook at Cristal Carrington.

Smooches & Stay Fabulous

-Cristal Carrington