Reaching your audience is apart of the golden marketing 101 rules. Reaching the proper audience is the goal. There is an audience for your brand and this is the time to turn up your personal brand to get them to notice you, your service or quality you possess. Your audience may vary, but it is up to you to get them to see your potential. You will do this by being creative, constantly tweaking your brand and perfecting your outlook on your industry and personal image.

Your target audience is looking for you; they just don’t know it yet. This is a famed quote and it is very true.

Let’s take a clothing designer as an example. Obviously everyone has to wear clothes (although, not everyone does), but you have a wide audience available. What separates you from your competitors? Is it price point? Style? Do you only offer seasonal wear? What is it?

Do you even wear your own clothes? If you don’t wear them, why would someone else want to? Even if you wear your own clothes, do you look swaggerific when you wear them? Take note.

Where does your audience hang out? For most people their audience isn’t far away, but being strategic in your approach is paramount. If we are still talking about clothing designers, there are many blogs, websites and magazines dedicated to fashion. Why shouldn’t your product be a feature story? Exactly!

I will delve into your personal story in another post, but I want you to write down your audience and discover where they hang the most. This is where you will need to be. If you are Carpenter, trade shows related to your industry is where a potential audience would be. Not everything has to be about press or being in the limelight. Find your audience and your audience will find you.

For a consultation, or to chat about your brand, find me @theuptowndiva or @thesocialiteprj on Twitter and on Facebook at Cristal Carrington.

-Smooches and Stay Fabulous!

Carrington