On the journey to discovering your personal brand, you may bump up against the question, What do you represent? This question can be best translated as, “What do you stand for?” or “What are the things you care about?” Is it a charitable cause? Women’s rights? Or, simply being a Soccer mom?

Successful brands usually have a philanthropic thrust behind it and you should too. Large corporations such as Pepsi, Microsoft and even Starbucks have foundations or causes they support. What do you support? This isn’t to say that you must have a charity to support, but it is saying that you must have something in this world that you care about that makes you unique from all the(add your profession here)’s in the world.

Do you care about technology? Science? The arts? Great, this is exactly some ingredients you need to maximize your brand. Truth be told, there are many Tax Preparers in the world, but there aren’t many Tax Preparers that support the science of swimmer safety. Do you know any? Of course, there is someone in the world out there, but for arguments sake, if that simple Tax Preparer pegged themselves as The Surfing Tax Man, wouldn’t you be a little interested to learn more about that person? Of course you would. It is the individual that stands out in the crowd.

We will begin the process of creating a tagline and a mantra for your personal brand. So, while we are still in the 5 W’s, we can ask questions like, What type of book would you read on your off time? What service/activity do you enjoy doing so much you would do it for free? What is your moral code made of?

Jot down a few things that really resonate with you and get ready because we are going to explore the 3rd W: What do you want to become?
For a consultation, or to simply chat about brands, find me on Twitter @theuptowndiva or @thesocialiteprj, of course I’m on Facebook at Cristal Carrington, so find me there!

-Smooches and Stay Fabulous