Cristal Carrington

Strong brands are not everything to everybody.Strong brands do not hide.Strong brands do not chase other brands.Javan’s famous quote “I don’t wish to be everything to everyone, but I would like to be something to someone”, is true even in the branding process. Strong brands cannot fulfill every...

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Strong brands have brand vision that inspires. Strong brands are clear about what they represent. Strong brands are ...

Your brand promise is your personal mantra or statement that you promise to deliver to your audience/customers each ...

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The answer is now. Personal Branding begins now. Even if you aren’t a superstar or already known, your personal brand ...

Reaching your audience is apart of the golden marketing 101 rules. Reaching the proper audience is the goal. There is ...

What do you want to become? Obviously, you are at a cross roads in your career or life. Tired of blending in with the ...

On the journey to discovering your personal brand, you may bump up against the question, What do you represent? This ...

In the process of personal branding, you will need to answer a few questions about yourself. This process may take ...

Lots of people have asked me, “Why should I brand myself? I’m just a regular person.” The answer is: Brands that stand ...

What is Personal Branding?Personal Branding is defined by Wikipedia as the process whereby people and their careers ...