Lovin' this joint!
Vallejo, California rapper E-40 landed three separate brand new albums on Billboard’s rap chart this week, as his latest releases are sitting in the #5, #6 and #14 positions.
The rapper’s releases Revenue Retrievin Day & Night Shift and the release Heavy On The Grind have sold a total of 30,000 units independently since hitting stores on March 30th.
The albums were released on the label Heavy On The Grind, which is run by E-40’s son, Droop-E, who serves as President and executive producer of the projects.
According to E-40, the success of his independent releases is due to his relentless working on the Internet and other non-traditional avenues to market his products, which each contain different barcodes.
“I got out there, did my homework and went back to my roots and made these albums for the streets that made me,” E-40 said. “Then I utilized the internet and engaged in social networking by interacting with my fans and I found out what they wanted and what they liked best. Then I considered the state of this economy recognizing that people want the hook up, they want more and that’s exactly what I gave them. Most albums have 10 or 12 tracks on them, I exceeded that number then I doubled my product giving my fans who are also consumers a bigger bang for their buck.”
Each one of the Revenue Retrievin releases contain 19 new songs, while Heavy On The Grind is being sold digitally though iTunes with a whopping 42 tracks from E-40.
At FYE stores, the physical CD is packaged with a T-shirt and a 10 free ringtone bundle pack. Additionally E-40 dropped 5 videos that included features from Snoop Dogg, Too Short, Gucci Mane, Mistah F.A.B., San Quinn, Messy Marv, B-Legit, Jazze Pha and others.
“I would like to thank everyone that participated in making this project happen, the grit don’t quit” E-40 said.
Shyne is gearing up to release the first official single from his upcoming album via a new deal between his Gangland Records, and Island/Def Jam.
According to reports, Shyne will drop the single next Tuesday (April 13th), making it his first new single in almost 10 years.
In February, Shyne inked a seven-figure deal with Island/Def Jam and began recording his album in Belize, where IDJ CEO L.A. Reid hosted a press conference announcing the new business deal.
Shyne is barred from entering the United States and was not allowed to enter the United Kingdom in February, due to his criminal record.
Shyne, aka Moses Leviy, was released from prison in October of 2009, after serving over 9 years in prison for his role in a nightclub shootout in 1999, involving Bad Boy Records’ CEO Sean “Diddy” Combs and his then girlfriend Jennifer Lopez.
Shyne was supposed to be featured on DJ Khaled’s album Victory, but the track, named “All My Life,” featuring Akon and Mavado, was dropped for legal reasons.
According to reports, Shyne is collaborating with Scott Storch, who is said to be producing a large portion of the album.
He is also working with producer Coptic, who has confirmed that he created a track for Shyne titled “Hand on My 45.”
- Godfathers